Which platforms should entrepreneurs use to represent their businesses?
I noticed one interesting thing.
– Many solo founders are more present on X
– Those VC-funded are trying to get a better position on LinkedIn (which makes sense since it is a professional / career / b2b platform
– not so many tho is present or active on the biggest ones, where there can be the most consumers (Meta/IG) – and when I found such a business owner there, he usually was by the pool in swimwear. Some posts even didn't look good or appropriate :D
Personally, if someone has a bigger audience, some status and a huge company, I would expect more formal posts or at least locking the account, or creating a separate one that is more representative.
How do you see the presence of founders on various social media and their positioning on them?
How should they represent themselves, and what shouldn't they do? (inappropriate communication)
Replies
I'd say pick one platform where your actual buyers hang out and be consistent there, instead of trying to be everywhere. For B2B that's LinkedIn, for dev tools it's X. The pool in swimwear stuff is a fair point though, personal and company voice get blurry fast. What would you do, separate accounts or just stricter about what you post?
@galdayan Is anybody using Reddit as the selling channel? :D
I’d choose the platform where customers already ask questions, then use the founder account to share what they’re learning. A polished profile matters less to me than useful, consistent posts. Have you seen a founder do this especially well on Instagram?
@ankit_pandit_dev Besides Adam Mosseri, i haven't seen a proper founder or CEO addressing questions of the audience :D
Yes, a platform where your buyers are is important. Your copy and how you sell your product depends on your audience and platform they are on.
I think the group you are in also matters a lot. If you're solo founder, there is only so much you can do. It's harder for your to sell on Linkedin which is more "trusted" businesses.
If you're VC funded you have a larger team, likely better design and a better product and more likely longevity of the service - not always true but at least that's the perception. It's hard to sell cross audience.
I have a developer tool - MailKite (which is an Email Provider). My audience is developers and I've found the best way to reach developers is SEO and google - as a solo founder. The integrations with existing software to add email sending APIs is also a large distribution channel. So It's not just those platforms.
With VC funded, I see they seem to rely more on the existing network the VC provides - which is a different audience. So the product has to be catering to that.
So it seems the audience and their choice of platform chooses for you. I'm new to growing an app solo so this is what I've learnt the past few months.