Where should AI stop and human support begin?

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AI support tools increasingly promise to resolve most customer questions without human involvement.

That works well for simple questions, but it becomes more complicated when a conversation involves billing, account access, an upset customer, or something the knowledge base does not cover clearly.


After years working in software support, I have started to think the best approach may be a combination:
AI handles repetitive questions automatically, drafts responses for uncertain cases, and sends sensitive or complex issues to a person.

I am currently building a support product around this model, but I am still trying to understand where founders draw the line.

For those of you using AI in customer support:

Which tickets are you comfortable letting AI resolve automatically?

Which tickets should always require human review?

Has AI improved the customer experience for you, or has it mostly reduced workload?

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