As long as you're targeting the correct parters, partnerships/collabs can be a great way to appeal to a new audience or even a great way to enter a similar but new niche in a certain market.
Creating a process for collaboration upfront and overcommunicating it is invaluable. Being able to use a shared Google sheet with a common system/process across the team on how to measure our KPIs aligns everyone towards the same goal.
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Learning to compromise and also learning more from other people's ideas, as they have a different perspective and different experiences.
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