What's one design challenge you've faced that completely reshaped your approach?

Had to pivot the UI of my app after beta testers found it too cluttered. Learned to prioritize functionality over flash.

A website for a growing startup crypto project. 5 characters and one first screen. Make the main screen mega-cool and engaging, but at the same time do not overload, maintain the style and color scheme. When we offered different implementations of the graphics of 5 characters, we kept the colors pastel, as the customer wanted. In the process of drawing the design, we realized that we need modern, juicy colors so that the site directly refers to technology. Cryptotematics requires! We maintained the style with the help of decorative elements, graphics in the background of each character and unusual animation. You may check the result here: https://dribbble.com/shots/22018...

One thing I try to reiterate in my office is "design is a process." We tend to forget this which results into false expectations from designers. Sometimes, people thing that designers should deliver a final work after just one meeting with the marketing or the management. That's not the case! It takes back and forth discussions and a lot of user study! If I think if we understand this, we adjust our expectations.

For me it was being given completely contradictory instructions: * "We need to show all of the text no matter how long" * "This looks ridiculous, we can't show everything" My initial inexperienced reaction was "That's not possible - choose one!". But that's clearly the wrong answer. There are so many ways to expand/collapse content or to change layouts to support content of variable sizes etc. Also both specific requests come from a WHY. Understand both WHYs and they might not be contradictory at all. The take-away for me was that there is always a third way when you have two choices. And the answer "that's not possible" is almost never the correct answer.

nice work

The initial screen the user is faced with is very important. I realized, that I needed to make it clear what my product is intended for in that initial screen. So I designed and built the entire flow that gives users a set of options, and useful resources like tutorials. Here's the result -> https://dribbble.com/shots/22433...

1) keep it clean and simple, get to the point fast 2) white space is your friend 3) deliver value and the call-to-action quickly

Our current logo and brand. Changed how I see design. Before I would always overcomplicate the process. But it's really simple. It came from the late Steve Jobs in the end. "Creativity is just connecting things"

When you make the leap between design and video tools like After Effects, every little of the design becomes more relevant; especially if you intend to make a video using the design elements, which quickly become more important that the sum of its parts.