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What lead magnets have you tried to get users? 🧲

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For MakerBox (products for Indie Entrepreneurs), we tried a lot of freebies: 1. Check-lists 2. SEO articles with value 3. Demo-versions of products - 30 tools from MakerBox Tools (full list is 600+) - 3 Frameworks from MakerBox Frameworks (full product is 50 frameworks) So far, 3 Frameworks from MakerBox Frameworks had the best performance. We got 100 users in 2 days. The reason is that it was a complex end-product itself. Today we're launching a free marketing week challenge! Excited about the results. Did you try challenges as a lead magnet?
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The headline, What lead magnets have you tried to get users, now has a Google page one listing. In fact, it is among millions of Google search results that you can see. With a simple click on the following link:
Nice job Will, I seen it on Google. That is how how you use Advanced Search to get what you want seen.
Wow, thanks for the insight!
Thank you, your comment regarding utilization of Google (Advanced Search).
Thank you for your comments regarding above lead magnets headline, insight.
Thank you for your comment
First of all, your marketing challenge week looks super interesting :) In my experience, following work well 1. Free tools 2. Ebooks & Guides that actually solve user problem 3. White papers with data and trends 4. Templates (eg: Notion/Airtable) 5. Webinars
we have done that a lot of our clients via scalenut.com. We are in the process of adding a few to our own domain.
thank you! So, the main thing is to have value in these free products :)
absolutely right. That's the most important thing. If you haven't, do read about Veed.io case study on how they used Free tools to drive massive traffic and leads :)
We are already doing SEO articles and are in process of trying E-books & Free demo tools. In addition to that, your free marketing week challenge looks interesting. :)
thank you! So far, it has the biggest number of users in comparison with other freebies!
For my previous product which was a subscription service, these are the magnets I've tried and how they've worked: - Newsletter: Poor results. - Free coupon for the pro version (while offering a free version): Poor results - Offering free "tools" for problem statements: Good results. Tools, templates, kits, etc can be more actionable and help people in their process of "solving their problems" which helps build trust and expertise. The building of that trust is important in sales.
I noticed the same patterns! Users want the instant value from freebie, so small content products have the best performance
Learning so much from this thread! Can you please elaborate on what you mean by SEO articles with value?
thank you, Sameer! I mean that a lot of SEO articles are empty. But if you make them useful + add SEO features, that creates amazing results!
Good to know! I'm going to try that out.
Hi I have used Outgrow's interactive content tools for lead generation. They have a wide range of interactive tools like Quizzes, Surveys, Polls, Recommendations, Assessments, and whatnot! You should also try their interactive content tools.
Sounds interesting, thanks for the recommendation!
We use snackeet.com 🍩 For example :
great product, upvoted!
Thanks a lot
Just signed up for the challenge. Thanks! In my last role, we found webinars worked really well for our B2B pipeline.
Happy to have you aboard, Brenna! Yep, I also heard a lot that webinars work good for B2B and educational products
How was the outcome of your 2nd point i.e. SEO articles with value, how long did you run this practise for, how many articles did you publish and how much did it help in the overall ranking plus lead generation?
Frankly speaking, I've just started 2 weeks ago, so don't have results to share yet:( But I read a lot about SEO and that it's a good long-term investment
reason why I was asking is because I also started it 3 days back... but its vast and confusing... I've no background in marketing. So feels like connecting here with fellow members might give me some light!! 🙏
Firstly, Sveta & Dan congrats on the launch and the product itself, so cool! The challenge idea is phenomenal, but what I find the most amazing is the copy on the main page. Reads like butter, straight to the point, fresh. Bravo!
Thank you so much, Niko! Appreciate that you noticed it, we always put a lot of efforts in copy!
really shows!
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