What kind of content has brought you the most customers?
Working on different products and brands gave me some insights into what worked best.
For example, when we promoted minimalist phone (digital detox app):
ā for paid ads, worked:
talking about benefits/results rather than features
usually UGC shorts worked best, followed by images that were MEMEs pointing out the problem (We usually collaborate with 2 or 3 particular creators because we are satisfied with the quality)
For my personal brand / services and SafeLimit:
wasn't content that worked, but rather replying in comments, where I advised people to solve particular problems. After that, people usually DMed me on their own because they wanted to know more.
Did you find any patterns in the type of content that was most effective at converting or attracting customers?
Replies
Tried AI UGC, sucks for us. Definitely need to try out real person UGC, can't find any micro influencers clicked with our budget yet. Most of our users came from real person meeting, that I talked to or pitched in a room.
minimalist phone: reduce your screentime
@sionabednegoĀ I do not recommend AI UGC :D our users spotted that and even cancelled subscription because of that.