What kind of Black Friday deals are you gonna offer?
According to some sources, Black Friday is the 2nd most profitable holiday for marketers.
People are so used to getting deals/discounts on this day.
As many makers offer tech & software products, I am curious how you work with this concept.
What interesting Black Friday deals are you gonna offer?
Can you also share some marketing Black Friday campaigns that sparked your attention?
I post an example I have seen in Nord VPN:
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Querri
We are running our 50% off Product Hunt coupon until the end of the month:
Coupon code:
PHlaunchNov
Terms: 50% off for 6 months
Expires on: Nov 30
Thinking maybe we should create a separate one for Black Friday, just for one day, with something higher...
minimalist phone: creating folders
@amy_ingram Do you have any special creative assets running as ads? I would like to see how creatively you worked with this concept.
Querri
@busmark_w_nika not yet 🤪
minimalist phone: creating folders
@amy_ingram It will come soon :D
Honestly curious too a good Black Friday deal might be the final push a lot of people need to jump in. Even a small lifetime discount or a premium feature unlock would be huge. Any hints you can share yet.
minimalist phone: creating folders
@ripha_t I shared the visual. Have you seen anything that grabbed your attention?
IXORD
The higher the discount, the more attractive the offer :)
minimalist phone: creating folders
@ixord Sometimes not – it can sound to good to be true, so people can think it is a scam :D
IXORD
@busmark_w_nika I agree that there is a psychological effect on people when they see a very good discount, but if you know the product is genuinely good, it’s a great opportunity to get it ))
minimalist phone: creating folders
@ixord These products are only a few. They already had to earn the trust.
Compot
I am running Black Friday deals for my apps for the first time, and created this site to make it easy to redeem the special offers (50% Off): https://www.luckyapps.dev/deals
minimalist phone: creating folders
@lukassoukup Cool stuff! Thank you for sharing!
Compot
@busmark_w_nika 🙏 Thank you!
minimalist phone: creating folders
@lukassoukup You're welcome :)
Paste
Paste is 50% off for the first year this Black Friday. Live now through December 1.
https://pasteapp.io/black-friday-2025
minimalist phone: creating folders
@protsenkoalexandra Thank you! This is useful :)