Pradeep Malakar

What do you do when MRR starts getting steady and slightly dropping?

After months of growth in @ViralSort , MRR now looks stable and has started slightly declining.

Have you faced this stage before?

What did you do to restart growth?

  • Improve retention?

  • Launch new features?

  • Increase marketing?

  • Change pricing?

  • Focus more on sales?

Would love to learn from founders who went through this phase.

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Büşra Şeker

I'd first try to understand whether the drop is coming from retention, acquisition or pricing before changing too many things at once. Sometimes teams respond by launching more features or spending more on marketing but if the real issue is that users are not reaching value fast enough, that can hide the problem for a while. I'd probably look at activation, churn reasons and which customers segment is still growing. Then decide whether the next move should be retention, positioning or sales.