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What are the must-have items to include in a Product Hunt launch checklist?

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1. Brainstorm unique launch ideas (e.g. limited-time offers, exclusive access, etc.) 2. Create visually appealing Product Hunt listing with eye-catching graphics 3. Build excitement in advance of launch through social media, email campaigns, etc. 4. Plan interactive activities for launch day (e.g. Q&A sessions, live demos, etc.) 5. Collaborate with relevant influencers or bloggers to spread the word 6. Personalize outreach to upvoters and commenters 7. Offer incentives for early adopters (e.g. discounts, bonuses, etc.) 8. Collect and analyze feedback from users to continuously improve the product 9. Celebrate the launch with your team and stakeholders. What are some items that you would add to this checklist? Share your must-have items and tips for a successful Product Hunt launch!
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A video ! It makes understanding your product easier. We're working on that for launch, and it will take few weeks but I think it's worth it.
Agree with you, a video is worth a thousand words. However, create an appealing video is a bit difficult for developers like me who can't edit, I prefer to make gifs instead.
We're actually outsourcing that as we're devs ourselves too :)) It does have a cost indeed but still worth it imho.
Yes! A video is more explanatory and makes the whole process easier.
I agree! We just launched this morning with a video. There are some great deals on Upwork for 3rd party firms that can make great videos on a budget!
Agreed, videos are worth it, users can grasp the concept and its strengths much easier
Having a good product is a must. I noticed that there are way too many product launches that go with whatever is popular at the moment. I'd rather see fewer product launches than see a ton of them that are really similar or exact copies with different UI.
couldn't agree more
Before you launch your product on Product Hunt, there are some key items you should have checked off your to-do list. To ensure a successful launch, make sure to get an eye-catching graphic of your: logo or product image, an enticing title, detailed description of what the product is and does, carefully thought-out categories and tags, a clear call to action (CTA), an upfront and generous pricing page for potential customers or investors, screenshots or video demos that highlight the product experience and capabilities, and finally pre-planning a series of content & social media promotions to accompany the launch itself. Doing so will bring attention to the product as well as generate interest in users who would be eager to take part in early access or understand more about what you are trying to accomplish. These best practices on your Product Hunt checklist, and youโ€™ll be well on your way to achieving great success with your new venture!
Thanks for sharing! Great points
I think we have missed an important step! ๐Ÿค” It is really necessary to Audit before launch. For my website's Landing Page Audit Overall Score is: 81 ๐Ÿฅถ Based on these reviews and results, I am improving the product. I think you should definitely do an Audit before the Launch. You can make a Audit in the link;
Thanks for sharing, Eylรผl!
It was my pleasure ลžule :) Have you audited for Decktopus? Your website looks cool, I'm really wondering your Landing Page score.
What's the point of launching if you can't tell people what you're doing on the landing page? Most people struggle with understandibility i assume. Here is a website for you launchers! ProductDoctor.co With productdoctor.co you can understand your products' UX potential, draw your road map and discuss the next steps with the experts. You can check the audits for free and you can see your results in MINUTES! Better the design, more the interaction!!!
That's great, ร–ykรผ! Thanks for sharing, will definitely give it a try.
For point 5, I've always wondered what would an influencer look for in a new product and what will motivate them to push or recommend your product to their community. How have y'all addressed this?
Hello Royce, great question. It's important to select some current users/believers as beta testers before/during the launch period. Influencers may also be willing to test the product, providing them confidence to promote it to their audience. If they test and benefit from it, they'll have no issue promoting it.
Great suggestion. I'll give this a go.
You can check out my checklist for inspiration
thanks for sharing, Fabian!
great write, i am planning on launching some products here, and these guidelines are really helpful.
Always happy to help!
I believe informing your audience is the most important part. Thatโ€™s why i would like to inform about the next launch:
definitely. having a powerful community for your launch is a must
Thank you, I'm currently preparing for my launch. It comes in handy! ๐Ÿ™
Always happy to help!
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