Not working there so don’t know if it worked out well for them but it worked out really well on me. It’s called « maturity assessment » from dynamicyield. Google it and you will find the survey easily. I love how they made me feel « are you sure you are ready to use it ? ». It was, like me or my organisation, are not smart enough (in a good way). End result, they qualified me and know perfectly my pain!
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Checklists and e-books are great lead magnets. I already noticed this about 10 years ago
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Amazing knowledge and I like to share this kind of information with my friends and hope they like it they why I do emoji
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Case studies, eBooks and templates works really well
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Ebooks
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A lot depends on the category and the nature of your business. For a D2C brand or smaller ticket retail service/product - quizzes could work really, but for a serious B2B SaaS company eBook\Guide\Whitepaper\Webinar would work well as compared to others.
But for the sake of this particular poll, I am assuming it is for a B2B SaaS product.
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Well-explained eBook with sample case studies along with a summary of webinars & interviews.
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