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Oksana Chyketa

What are the highest converting lead magnets?

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Looking for the highest converting lead magnets for B2B. What is your best-performing lead magnet?
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Bennie Hazen
58.6% of marketers said their short-form written content – like newsletters, checklists, or ebook samples – had the highest conversion rates. Long-form written content, for example https://apkpouch.com/ guides or reports, generated the best results for 41.4% of respondents who picked this type of lead magnets.
Bernard Badó
Case study showcasing how you product helped got to be the #1
Shail Silver
ParagraphAI - Write better, faster
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Olya Zabalkanska
I think surveys and deep research one of the best. As well as guides. This is a hot audience that is super interested in solving problems.
Debajit Sarkar
Mini Courses have been our best performing lead magnets. Short videos of 3-5 minutes. Mini courses are more sleek to deliver, and tend to have a higher perceived value. That being said, please note the best lead magnet ideas are inspired by your audience. What do they need? What would lessen their stress, save them time, or help them reach a goal? What problems can you help them solve? Answering those questions will help you build the perfect lead magnet.
Oksana Chyketa
@dsarkar sounds great! do you send your courses via email or do you provide the leads with an access to special platform in return for an email address?
Debajit Sarkar
@oksana_ch Oksana, we send courses via email. Have a few YouTube channels where we share best practices, tips etc and we let viewers know that they may choose to visit our website and subscribe to our mini courses. We adopt the same strategy on Twitter, LinkedIn as well. Hope this helps.
Karthik Tatikonda
LaunchPedia
I feel it depends on the product. 1. Website builder or landing page builder: Templates. 2. SAAS that is solving a new problem: Case study 3. Customers need to be educated for the problem: Ebook
Oksana Chyketa
Devanand Premkumar
@karthik_tatikonda I think this sounds reasonably closer to reality. Also would be interesting how do you create eBook based lead magnets? What is your process?
Matt Gaucher
I've always stuck to eBooks & case studies for the past 3 years and it's served me well.
Leonard Canitrot
Content Creation as a service
I think free trial is what works best!
Davor Kolenc
As a platform aimed at developers, it seems to me that most of our quality leads are coming from educational content (wherever - be it e-books, off-line, on-line conferences, webinars). Also, just being omnipresent, wherever developers go to get their brainfood, we are there to be a part of the conversation (so places like Indie Hackers, Hackernoon, Hacker News, product Hunt etc.).
Huy Doan
Collato
For me, the most one is a case study or ultimate guide to success on something.
Shail Silver
ParagraphAI - Write better, faster
Use AI to generate original SEO friendly content that ranks on Google - ParagraphAI launched today and is trending on the home page - check us out!
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