We shared our $300 MRR publicly. A prospect refused to buy because we were too small.

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For the last six months, my co-founder and I have been building in public. We post our weekly revenue, our struggles, and our wins on X (Twitter) and LinkedIn. It’s been amazing for building a community, getting feedback, and finding our first 50 customers.

But last week, I had a sales call that completely shifted my perspective.

We were pitching a mid-sized client a $99/month plan. They loved the product, the workflow was a perfect fit, and the demo went flawlessly. Then, the prospect said, "I saw your tweet last week that you’re only at $300 MRR. You guys are way too small. What happens to my data if you shut down next month?"

I was speechless. The transparency that I thought was our biggest strength had just become our biggest liability. I realized that while the indie hacker community loves seeing the "0 to $10k" journey, actual businesses want to buy from companies that look stable, established, and safe. They don't want to be your beta testers; they want a guarantee that you'll be around in two years.

Now I'm stuck. Do I stop sharing our metrics? Do I hide the reality of our growth to look bigger? Or do I just accept that we can only sell to other early adopters until we hit a certain MRR milestone?

For those who build in public: How do you balance transparency with the need to look "enterprise-ready" to larger clients?

Do you keep your revenue private and only share the product journey? Or have you found a way to frame being small as an advantage?

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