We pivoted 4 times in 12 months. Now our landing page is so confusing nobody signs up.

When we started building our SaaS, we wanted to solve every problem for our users. We started as a project management tool, then added CRM features, then a time-tracking module, and finally an AI meeting summarizer. We thought that "more features = more value."

I just looked at our analytics for Q3. We had 10,000 visitors to our landing page, but only 12 free trial signups (a 0.12% conversion rate).

I pulled up session recordings and watched people scroll. The bounce rate is sitting at 85%. I finally asked a friend who works in our target industry to look at the site. His feedback was brutal but fair: "I read your headline three times and I still have no idea what you actually do. Is it a CRM? Is it a task manager? I don't want to spend 20 minutes taking a demo to find out."

I realized that in our desperate attempt to find product-market fit, we turned our product into a Frankenstein. We spent 12 months building features based on a handful of loud users' requests, and in the process, we completely lost our core value proposition.

Now our product is bloated, our codebase is a mess, and we have to spend the next three months hiding 60% of our features just so we can pitch a simple, clear use case.

For founders who have pivoted multiple times: How did you successfully "re-focus" your product and message after feature bloat?

Did you literally hide entire modules from the UI? How did you figure out which single feature was your true "wedge" that actually drives revenue?