We almost shipped a feature nobody actually needed.

This week we were ready to build a feature that seemed like an obvious win.

Before starting, we reached out to a few users and asked a simple question:

"What slows you down the most?"

Not one person mentioned the feature we were about to build.

That conversation probably saved us a week of work.

It was a good reminder that what feels important inside the team isn't always what matters to users.

How do you decide what to build next? User interviews, analytics, intuition, or something else?