The Notification That Taught Me My Users Were Not Who I Thought

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I got a message from a user last week that started with the words "I know this is not a normal request." They wanted to use my product for something completely outside its intended purpose. Not a bug, not a feature request, just a different problem that my tool happened to solve.

I almost replied with the polite version of no. Instead I asked why. And their answer described a whole category of people I had never considered, with a need I had never designed for.

I had been building for the user I imagined for two years. This person showed me the user I actually had.

The uncomfortable part is not that I was wrong. It is that I would have stayed wrong if they had not written that awkward email. Most people do not write that email. They just quietly leave.

How do you find out who is actually using your product if they never tell you? And how many quiet people have already left without you knowing why?

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