Most effective and ineffective ways to market and distribute your app?

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For the past 5 months ive spent a disproportionate part of my time building and improving my app and while i have considered how I will market the brand and brand tone of voice, personality what it represents, the actual execution of the marketing is where I am weakest in knowledge/experience. Particularly inexperienced in knowing what typically works and what doesn't.

Avenues Ive explored are:

  • Typical social media reels/slideshows etc

  • Discussion boards

  • UGC (although have not actually tried it)

How is everyone typically distributing and promoting your product?

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My opinion is that the channel matters less than the timing. Reels and UGC only convert once someone already knows what problem they have, and before that you're mostly buying attention you can't keep. What worked for me was the boring version: one page per specific question people type into search, then let that do the distributing.

 one page? do you mean a post on social media?