Marketing Efficiently

Hello product hunt family, how did you first go about your marketing and acquiring customers for your B2C SaaS? So far I've been trying the expected suspects - TikTok, Instagram, Facebook, Youtube, App Store Ads and have some traction but I feel like I'm not doing this optimally.

So my question is, what did YOU do that worked for your startup to go from 10 - 100 customers? I'm currently starting testing of ~3-5 second UGC hooks, followed by a 15 second product demo. Lots of threads on reddit talk about volume with this format and someday one hits. Is that a common theme you've seen, or experienced with your own product?