☕️ Lead-receiving companies: How do you manage your pipeline and integrate incoming leads?

I receive leads from three different partners, but each partner sends them in a different format.

One uses a spreadsheet, another sends them by email, and the third uses a form. It makes it difficult to create a consistent process and keep everything structured in our pipeline.

How do you handle leads coming from several partners in different formats?

Do you standardize how partners submit leads, or do you integrate each format into your existing CRM?