Is the Claude connector directory a real acquisition channel, or just launch-week spikes?

Keep seeing the same playbook this week: expose your product as an MCP server, add OAuth so it connects in one click, submit to the connector directory. The claimed numbers are always impressive. The latest one: 109 visitors, 41 signups, 13 paid trials in a weekend, $0 spent.

I haven't tried it, so I can't tell how much is real and how much is the usual launch-week spike that dies by Wednesday.

It doesn't feel crazy though. More of my clients' traffic is coming through AI tools every month, so distribution inside them has to start working at some point.

Anyone here actually listed their product as a connector? Did the users stick?