Is it worth making another b2c AI product?

Hi! How are things going for those who launched an AI product recently?

I seen that the cost of getting a paying user through ads can reach $200 for AI products! And still, that doesn't stop anyone - on Product Hunt I see 2/3 new AI products every single day.

Where do you find cheaper traffic sources? Is it worth doing? What launch strategy should I choose?

It's hard to count on virality - most products don't have it.