Is every product launch this chaotic, or am I doing it wrong?

I’m still fairly new to Product Hunt, and one thing that surprised me is how quickly a product launch becomes… messy.

You start with Product Hunt, then directories (+100s of them), SEO, GEO, outreach, ads, content, meetings, follow-ups — and suddenly you’re tracking everything across Notion, spreadsheets, notes, task managers, and random browser tabs.

None of these tasks are especially difficult on their own. The hard part is remembering what needs to happen, what’s already done, and what you’re forgetting.

I’m curious how other makers deal with this...

Do you have a launch workflow or checklist that you reuse every time? (If there is would you mind sharing with community & me? :)) )

And what part of launching or distributing a product usually becomes the most chaotic for you?