Indie Hackers & Techies: How are you building your marketing skills prepping for a launch?

Early on, marketing is just as important as building the product, especially if you want a successful launch.

Some say the “fit” in Product-Market Fit is really about marketing. I tend to agree.

For me, when I founded my first company, I was more comfortable writing code than copywriting. When I started trying to sell the first product I developed, I realised just how much I didn’t know about Go-To-Market (GTM) and marketing.

I’ve tried everything from cold outreach to reading all the books I could find. After my second company failed, I actually went back to being an operator and only took "business" roles to try and learn as much as possible from doing.

So, if you don’t have an MBA or business background, how are you tackling this side of things?

Are you talking to mentors, reading books, taking online courses, using LLMs, or something else entirely?

Would love to hear what’s working (or not) for other technical founders and indie hackers.

Or if you are a non-technical founder, what would you recommend to the folks that do not necessarily have the skills yet?