If ChatGPT can write ads, do I still need a media buyer? 🤔

I’ve been in the growth seat at an AI ad platform (still in stealth 👀), and I keep running into the same question:

🧠 With tools like ChatGPT, Midjourney, and PMax...

➡️ Is it still worth hiring media buyers or creative teams for ad campaigns?

Don’t get me wrong — human intuition and strategy are still key.

But I’ve seen campaigns where:

• AI wrote the copy

• AI generated the visuals

• AI optimized spend

• ...and the ROAS crushed it.

So I’m genuinely curious:

👉 Where do you still rely on humans the most in performance marketing?

👉 And what ad tasks would you gladly never touch again if AI took over?

Let’s trade thoughts and horror stories 👇