I used to think "Product-Market Fit" just meant everyone telling you how much they love you

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There was a time when I thought zero churn and glowing praise meant we had officially won the game. But I completely forgot to check the math on our Customer Acquisition Cost (CAC) versus lifetime value. We were practically bleeding money by keeping our plans cheap and bending over backwards to fulfill every custom request.

The brutal truth is that running a company that looks successful on the outside but acts like a charity on the inside helps no one. Until your unit economics are locked in, applause won’t pay your payroll.
How do you find the balance between being helpful and actually staying profitable?

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