I Think Most Marketing Content Sounds Too Similar Now
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I've been scrolling through different startup posts lately, and I've noticed something.
A lot of brands seem to use the same phrases, similar hooks, and almost identical content structures.
Everything promises to improve productivity, simplify workflows, or transform the way people work.
Even when the products are different, the messaging starts to feel repetitive.
How do you create marketing content that actually sounds different from everyone else's?
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Agree. I think a big part of it is everyone using the same AI tools to write. I noticed it with my own posts, the AI version always comes out with the same punchy hooks and lists of three. What works better for me is writing the idea in my own words first and only using AI to clean it up. If it sounds like an ad, people scroll past.