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Maciej Czajkowski

πŸ‘‹I'm Mac, CEO of WebWave, a growth hacker and basketball player. Ask me anything! πŸ’šπŸ“ˆπŸ€πŸ”₯

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Hey, PH community! I'm Mac, a full-time CEO :). In my free time, you can catch me playing basketball and sailing. I used to travel the world, but since I’ve got two small kids it’s much harder now to pack all stuff into a small backpack ;) Before I founded WebWave, I was a software developer and created websites for clients as a side hustle. I was ace with code, but lacked the imagination and creativity to design great websites. It helped me to realize engineers only slow the process. So I started creating a tool for designers so that they could make websites in a friendly and familiar environment. Since then, we have bootstrapped WebWave to over 500,000 users and 30 employees and now got #1 Product of a week on Product Hunt! Our superpower is that WebWave looks and feels more like a graphic design tool, Figma, Canva, or Photoshop, rather than other website builders. More here: https://www.producthunt.com/post... And now, let's chat about all the things around bootstrapping and managing the company, the SASS market, developer experience, UX and UI, web design, productivity, community building, and beyond. I am here to answer any and all of your questions in the next 48 hours. So fire away!
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Vivek Ghildiyal
Can we create complex menus in Webwave? For example, something like this example site has? (https://www.webfx.com/)
Maciej Czajkowski
@vivekghildiyal short answer is yes And long answer is you are able to create a simple menu with native menu element. And if you'd like to create complex elements, that are displayed after clicking an object on a website, that are using the entire screen size etc, you can use more advanced features like interactions, and dynamic positioning. You need to be creative here, but it is possible. Here's some videos on how those advanced features work: https://youtu.be/rI4JL1zSAyY and https://youtu.be/RQAA-GB0bVw
Vivek Ghildiyal
@mac_czaj Thanks. I will check them out.
Maciej Czajkowski
@vivekghildiyal Sure. Let me know what you think and if you find them helpful. And if there's something you think we should improve in those videos, or in WebWave itself, let me know.
Heleana Grace
Huge congrats on the launch, Mac! I'm curious, what are your goals with WebWave for the next 5 years and what are you planning to do to achieve them?
Maciej Czajkowski
@heleana In 5 years time, I'd love the web design industry to be run solely by graphic designers and marketeers, who are able to create websites without any interruptions from tech people at all. This will make the process much easier, less expensive, and websites created this way will be much more user-friendly, more affordable and better overall. Tech people and developers will be able to focus on writing code for all the applications and software that is taking over more and more repetitive tasks. And the way, that we achieved our goals so far, and will continue to do so in the future, is by making millions of small steps. We do not look for any silver bullets. We haven't ever tried to win lottery tickets. Instead, we're just improving our tool bit by bit, and every week we're launching new features. And those small steps accumulate over time, and WebWave looks totally different right now, than a year ago for instance.
Rob Astan
Do you intend to add more templates to the library? And do you buy template designs from users?
Maciej Czajkowski
@rob_astan We are adding a couple templates every month. And we do have a program, where you can add your templates to our library. People will be able to use your template for free, and when someone gets a premium plan for a website created from a template, you get $10. Are you interested in creating templates for WebWave?
Rob Astan
@mac_czaj possibly, I just like to know my options. So would I create it in the editor and is there an easy way to submit it to the template gallery for others to use from there?
Maciej Czajkowski
@rob_astan create a website on your account and email our support, that you'd like to submit it as a template. Our product team then checks this template if it aligns with our template guidelines. Basically it's all about if the template looks good, and will be easy to use by our users. And if it does, we submit it in our app, and you start getting commissions. And if it doesn't, we email you a list of what needs to be improved.
Naveed Rehman
Are you ChatGPT? πŸ™„
Maciej Czajkowski
Jenkins Joseph
How did you market the product?
Maciej Czajkowski
@amjosephjenkins In my opinion, the best way to market the product initially is to use social media, and communities. This is because you will get a lot of feedback there really quickly, and you can adjust your product and marketing strategy according to that feedback. Once you start getting positive feedback, and people start buying your product you know, you've got a good marketing strategy and a product good enough, so that you can start doing PPC marketing.
Mark Lamb
did you gotomarket with a product led growth strategy? if so, how long did it take to start producing results?
Maciej Czajkowski
@highgroundio When we first went to market, it was some 8 years ago on our domestic Polish market. I had literally no idea about what marketing is, but I had lots of lack, because the timing was perfect, and it did start to sell a little, giving us confidence and some breathing space. But it took us some 4 more years to really take off and break even.
Janusz Mirowski
For anyone interested today we launched WebWave AI, our new breakthrough feature!
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