I built my first real startup, hit #4 on Product Hunt… and here’s what happened next
Earlier this year, I launched CoLaunchly a tool to help solo devs market and launch their apps.
The launch went better than I expected:
🚀 300+ users
💰 $100+ revenue
🏆 #4 Product of the Day
🥈 #2 Marketing Product of the Week
It felt amazing at first… but reality hit. People weren’t sticking around. I burned out trying to do it all solo. Took a break. Still figuring out what’s next.
I wrote a short, honest post about the whole journey from the high of launch day to the low of seeing retention drop and what I learned along the way.
📖 Read it here: https://blog.alexcloudstar.com/my-first-real-startup-the-rise-and-flatline-of-colaunchly
If you’ve launched on PH before, I’d love to hear:
What happened after launch day for you? Did users stick? Did things fade?
Let’s make this a real talk about what comes after the upvotes.

Replies
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Product Hunt Wrapped 2025
@bengeekly
Yeah, true. I treated the launch like a single big event instead of something ongoing. Learned the hard way that keeping the momentum means launching in different ways over time.
I have not offered a Lifetime Deal yet, but I know it can bring in early adopters who want to lock it in for the future. Could be a good move when I decide to revamp CoLaunchly.
When you did your LTD, did it help with retention or was it more of a quick cash boost?
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