Alex Cloudstar

I built my first real startup, hit #4 on Product Hunt… and here’s what happened next

Earlier this year, I launched CoLaunchly a tool to help solo devs market and launch their apps.

The launch went better than I expected:

🚀 300+ users

💰 $100+ revenue

🏆 #4 Product of the Day

🥈 #2 Marketing Product of the Week

It felt amazing at first… but reality hit. People weren’t sticking around. I burned out trying to do it all solo. Took a break. Still figuring out what’s next.

I wrote a short, honest post about the whole journey from the high of launch day to the low of seeing retention drop and what I learned along the way.

📖 Read it here: https://blog.alexcloudstar.com/my-first-real-startup-the-rise-and-flatline-of-colaunchly

If you’ve launched on PH before, I’d love to hear:

What happened after launch day for you? Did users stick? Did things fade?

Let’s make this a real talk about what comes after the upvotes.

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Bengeekly
Maybe it’s normal, even if your business model is recurring. And I would recommend to people to be in continuous launch. The majority of people see launch as a one thing to do, and that is still something I try to surpass. Did you think about launching your product as a Lifetime price, or on LTD platform? I would only be interested in that case as it feels like a nice to have in the toolbox. Years ago, when launching, we had both recurring customers that stayed and others that was just curious
Alex Cloudstar

@bengeekly 

Yeah, true. I treated the launch like a single big event instead of something ongoing. Learned the hard way that keeping the momentum means launching in different ways over time.

I have not offered a Lifetime Deal yet, but I know it can bring in early adopters who want to lock it in for the future. Could be a good move when I decide to revamp CoLaunchly.

When you did your LTD, did it help with retention or was it more of a quick cash boost?

Bengeekly
Our first launch was an LTD, but we stopped it so fast because we got recurring revenue instantly. But I launched once with Appsumo; it was a dev tool that didn’t get any traction. But I feel like CoLaunchly can be a better fit with the LTD community.