I almost shipped my first iOS app, then realized building was the easy part

I've spent weeks building an iOS app and got to the point where it's almost ready to launch.

What surprised me is that I'm now spending more time thinking about distribution, pricing, and getting the first users than writing code.

For those who've launched mobile or Mac apps:

• What was the biggest surprise after launch?

• What would you do differently if you were starting over?

I'm hoping this discussion can help first-time makers avoid common mistakes.