How should AI tools solve the blank page problem for creators?

I’ve been thinking a lot about the gap between having ideas and actually turning them into consistent content.

While building an AI content tool for creators, I noticed something interesting: a lot of people don’t seem stuck because they lack creativity. They’re stuck because they don’t have a clear content direction.

They may have interests, personality, skills, and stories — but they don’t know how to turn that into a niche, a content plan, or repeatable posts.

For founders building creator tools, marketing tools, or AI products:

How do you think about solving the “blank page” problem?

Is the bigger challenge helping users generate content faster, or helping them understand what kind of content they should be creating in the first place?