📈 How many GTM channels can a small team test at once?
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We have tried outbound, LinkedIn, content and partnerships.
The problem is that every channel needs enough time and focus before you can tell whether it works. When we spread ourselves across all of them, we end up with activity everywhere and a clear answer nowhere.
I am starting to think that testing fewer channels properly is better than having a presence in many.
How many channels did you actively test at the same time when you were still figuring out GTM?
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For a small team I’d rather test 2 channels properly than spread across 5 or 6 without enough data to know what is actually working
@shivam_kushwaha16Â That is where we are leaning as well. The difficult part is knowing when a channel has had a proper test, rather than stopping before we have learned enough
We spread across outbound and LinkedIn and content and got mediocre results everywhere. How did you decide which channel to double down on first.
@romainlefort We are still figuring that out. Right now, we are looking for the channel that gives us the clearest signal and lets us learn fastest, rather than choosing based on volume alone.
For us, that means small tests and looking at real conversations and meetings, not only reply rates.