How do you turn "it feels hard to trust" into better UX copy?
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When someone hesitates before clicking a key action button, that hesitation shows a lack of confidence, but it's difficult to resolve without knowing the source of their doubt. I think asking them what worst-case scenario they were worried might happen next reveals more than adding another tooltip.
For those who craft product messaging, what follow-up question helps you get from "I wasn't sure what would happen" to copy that builds total clarity?
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The follow up that works best for me is not about worry at all, it is "what did you think this would do?" One support thread taught me that. A user on my song funnel played the 45 second preview twice and never tapped the store badge, then wrote "I didn't receive the free song". The page said the full song was in the app, and that read as information, not as "tap here to get it". A minute later she did get in through the button in the welcome mail, but the same mail said there were credits on her balance, and she read that as money and asked us to take her card off the site. Neither line was unclear to me when I wrote it. Hesitation is usually two readings of one sentence, and only the user can tell you the second one.