How do you make your product instantly feel like it's for them?

We’ve had tweets hit thousands of views… and get zero users.

But when we DM someone with a clear pain point, they sign up in 10 minutes.

That’s when it clicked:

Marketing isn’t about reach — it’s about resonance.

So we’ve started shifting our approach:

1. Listen more than we talk — steal your users’ words and use them back in your copy.

2. Lead with real-life use cases — not vague “benefits,” but actual before-and-after moments.

3. Get close — cold DMs, early calls, even rough demos. Hand-to-hand discovery > mass reach.

This early-stage work is messy, but worth it.

When someone lands on your page and says, “Wait… this is exactly what I needed” — that’s gold.

How are you approaching positioning?

What’s helped you create that “this is for me” moment?