How do you make your Product Hunt launch video?

I can safely say that the video is one of the most important things on launch day.

Sometimes even more important than your images.

I’ve noticed three common approaches:

1/ People use a specific tool (Adobe After Effects, Arcade, Hexus, … or something I've never heard of :lol:)

2/ They hire freelancers or agencies (usually when they want it to look premium)

3/ They just record a Loom as the founder (raw, honest, fast)

Personally, I think the video can make or break the first impression.

It tells the story in 30 seconds. Or at least it should.

I’m always curious how others do it.

What’s your process?

Do you keep it simple? Outsource? Or go full editor mode yourself?

Let me know might steal a few ideas.