How do you handle churn feedback when users ask for opposite things?

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Analyzing exit surveys, we noticed a strange split in why users churn. Half the responses say the product lacks advanced customization, while the other half say the interface feels too complex.

Trying to address both types of feedback at the same time leaves us running in circle trying to build more features while simultaneously trying to strip things back.

How do you determine which churn feedback to act on and which to accept as a sign that a user just wasn't your target persona?

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