How do you handle churn caused by product complexity rather than lack of features?
by•
Building new features always feels like progress, but it was actually masking our biggest retention problem.
Every time a user canceled, we rushed to build what they asked for. Six months later, we had a bloated product with complex navigation, and users were still leaving for simpler alternatives.
For founders managing mature products: how do you decide when to freeze feature development and spend an entire sprint strictly stripping away complexity?
7 views
Replies
I think the key is to stop treating every cancellation as a feature request and first understand where the product feels unnecessarily hard to use complexity itself can become a retention problem