How do you handle churn caused by building for power users instead of your ideal customer profile?

Our loudest power users were driving our product roadmap, and it almost destroyed our conversion funnel for new signups.

We spent weeks building advanced custom options for 5% of our user base. Meanwhile, standard churn kept rising because initial setup was becoming overwhelmingly complicated for everyday users.

For founders balancing different user tiers: how do you filter out loud feature requests to protect the core experience for regular users?