Here is one formula created by Oren Klaff:
Introduce yourself briefly: “What’s your background?” or “How’d you get started in this?”
BRIEF track record of success: 1 to 3 of your most successful projects.
Frame: “I am going to tell you about an opportunity. If WE (not only YOU) both see that WE see that WE both are interested in doing business together, then we can achieve something together…
THE OPPORTUNITY
1… The Big Idea
What the customer cares about: The problem or most important issue and why this is so.
This lends Perspective and Clear Frame… This creates trust…
This communicates seriousness, authority (status) and context.
Pattern for this
“For [target customers]
Who are dissatisfied with [the current offerings in the market].
My idea/product is a [new idea or product category]
That provides [key problem/solution features].
Unlike [the competing product].
My idea/product is [describe key features].”
2… The Changing Market
What is the current situation? What is new? What is coming and why?
What are the options?
3… The Problem
How (2) is or could affect the client!
What is the problem / opportunity / what is missing?
Problem seems difficult to solve or complicated (why difficult?)
THE SOLUTION
4… The Solution
Features – only here do you get into features! No earlier. (Most pitches start with features: this implies neediness!)
What we have in the most objective terms possible – clear, accurate and without emotion: at this point. Not emotional “selling” at this point.
(Emotional selling comes later)
Features: This is it – This is what it does – This is why it is better
Reframe the competition. Refer to competitors as “conventional” or “old”.
Up to this point, he has gained a lot of credibility… Now he will use this credibility.
5… The Value Proposition
Now you are “selling” for the first time – this phase does not last long!
This is it (I have it) – what it does – how much it costs – what the value is / what it will improve (reduced costs, increased profits, etc.)
5.a… Financials
General data – cost to benefits – Cashflow (IN OVERVIEW – NOT IN DETAIL)
This is it (I have it) – what it does – how much it costs – what the value is (reduced costs, increased profits, etc.)
5.b… The Secret Sauce / What we can do for you…
Your competitive advantage. Why your offering has legs.
5.c… Offer the Deal / How it Works:
What you will deliver and when – What the client needs to do – How we can achieve this together
6… The (our) Team
Why we are your best partners.
A story about maybe the man/woman who will be their primary contact in your company illustrating why you want him to work with you.
7… The Test
I am choosy about whom I work with… and I want you to be satisfied, so… it is important to know more about your company to see if we're a good fit.
excellent question! it's all about storytelling, value, and clarity. 🚀
1. the opener: start strong, hit them with your mission, vision, or the problem you're solving. set the stage.
2. the narrative: weave a compelling story. investors fund solutions, not just ideas. show the problem, demonstrate your unique solution.
3. the proof: numbers talk. showcase traction, market size, growth projections. balance optimism with realism.
4. the secret sauce: what sets you apart? showcase your unique value proposition. make them believe you're the right team for this mission.
5. the ask: be clear about what you're asking for, and what they'll get in return.
6. the finish: end on a memorable note. why should they remember you when the deck is closed?
and remember, a pitch deck isn't just a presentation, it's a conversation starter. your goal isn't to have them invest on the spot, but to spark interest and pave the way for deeper discussions.
the deck's job is to open the door. your job is to walk through it and deliver. make it compelling, make it memorable, make it real. good luck bro! 💪🚀
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@shajedulkarim_ Love your insights! You nailed it with the key elements of a pitch deck. Starting strong with a compelling opener, weaving a captivating narrative, and showcasing proof with numbers are all essential. Remember, a pitch deck sparks interest and opens the door for deeper discussions. Good luck on your journey! 🚀💪
You just have to make them an offer they can't refuse. I launched Poket Dev today and I put a lot of time into this on my website. I always instantly start off with social proof (logos like product hunt, indie hackers, etc). Then I immediately go into a minimalist portfolio that shows them real work they can expect. Then I get into the details of why they can't live without this service.
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Key elements for a compelling pitch deck: Strong opening, clear value proposition, visual appeal.
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