Hot take: for consumer apps, nobody cares who the founder is

Everyone says build your personal brand first. For B2B I agree. With LifeLines (medical software) people want to know exactly who's behind it before they trust you with their practice.

But for a consumer app? Nobody downloaded their calorie tracker because they liked the founder. They downloaded it because a friend showed them or it looked fun. The product has to speak for itself.

Change my mind. Has anyone actually seen a founder's personal brand move the needle for a consumer app?