Has anyone added transparent pricing to an enterprise product and actually closed deals faster?
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Everyone told us enterprise SaaS needs a Book a Demo / Contact Sales button instead of clear prices. But sales cycles were taking 60 days just to qualify budget fit.
We decided to publish clear baseline tiers right on the homepage. Inquiries dropped slightly, but sales cycle times cut in half because leads coming in were already pre qualified.
Do you keep high tier pricing transparent or do prefer forcing a demo call?
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Clear pricing helps people understand what they’re paying for, decide if it’s worth it, and avoid wasting time going back and forth.
From a customer perspective: if I don’t see prices on a SaaS product, I close the page and look for alternatives. To me it signals the company will price based on how much they think my business can pay, rather than charging a fair price for the service they provide.