Does AI help your product or brand grow? Me not that much.

Lately I realise that I use AI to automate stuff etc, but when it comes to growing products that I built or my social presence, it does not help me much.

Like, there are probably a BILLION tools for AI-powered content creation and blah blah blah, but they haven't really helped me generate any meaningful content. So, I always end up writing the stuff I want myself, cause they are just better than the AI tools create.

Do you folks use AI to grow your product or personal brand? If so has it helped you? What tools do u use?