Do you treat feature requests from free users and paid customers equally?

We learned this the hard way after spending weeks building a complex integration that our most active, non-paying community members kept asking for.

Once it shipped, none of them actually used it while our paying subscribers were quietly dealing with basic bugs we hadn't fixed yet. It's so easy to get distracted by loud voices on forums who want everything for free but at the end of the day paying customers have totally different priorities.

How do you decide whose feedback actually makes it onto your product roadmap?