Do you ask for credit cards upfront for free trials, or keep it friction-free?
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Quick question for the founders and product folks here. We recently looked at our trial drop offs and realized how much the card input field was killing our momentum. We decided to take it out just to see what would happen.
Surprisingly we didn't get flooded with spam instead way more genuine users actually got to test the product and convert later down the road.
What's your take on trial friction? Do you prefer gating trials behind payment details or letting users try things out completely risk-free first?
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We ran a 3 day free trial on our weekly plan for one week. Of the first 15 trials that reached a decision, 8 were cancelled within hours of starting, 4 expired, 2 hit a billing issue and 1 converted. The trial unlocked downloading and sharing the free song, so it was being used as a free download key. We removed the weekly trial after that week; the yearly plan kept its free week. So before deciding how hard a trial should be to start, I'd check what the trial actually unlocks and whether that thing alone is what people came for.