Design challenges impacting SaaS growth: What are some of the things you're facing?

Hey fellow PH folks,

After 25+ years in design and selling my own design system; Cabana for a six-figure exit (maybe more next time ;), I've noticed consistent patterns in how specific design issues directly impact key SaaS metrics.

I'm curious: What design-related challenges are currently impacting your product's growth? For example:

• User activation below expectations

• Feature discovery problems

• Conversion bottlenecks

• Retention issues tied to product experience

Why I'm asking: I'm researching the direct connection between design decisions and business metrics. In my experience, strategic UI/UX improvements often deliver better ROI than new features - sometimes with just hours of implementation time.

Some results I've seen with clients:

• 17% improvement in conversion rates through visual hierarchy changes

• 46% faster time-to-value through onboarding flow refinements

• 32% reduction in support requests through clearer error messaging

Would love to hear:

• Which design issues most impact your key metrics?

• Have you seen direct correlations between specific design changes and business outcomes?

• Do you have a systematic approach to design improvements, or is it more ad-hoc?

Looking forward to learning from your experiences and sharing insights.

Cheers,
Marc.