Can blogs actually improve Google rankings after the August SPAM update?

So I’ve been doing blogs for a while for a number of companies and I used to find that following a nice frosty repeated across topics would work, to skip the boring bits I would essentially setup the following: - top 10 comparisons in the industry - COMPANY vs competitors at doing a specific job - best in the industry These would allow to jargon fill paragraphs on competitors, and be straight to the point and bullet lists for the company I want to improve so that AI can parse the content easier and also be cited more often… Howver this doesn’t actually help as much as it used to, and after the recent Google update it seems to have dropped effectiveness for around 70%… any suggestions on how I can improve?