Building more features won't save a product that users only open on Mondays.
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When user growth slows down, the immediate reaction is usually: We need to ship more features.
So we spent a month building requested integrations and advanced dashboards. But retention didn't budge. The users who were going to churn still churned.
It made me realize: people don't leave because your tool lacks a specific button. They leave because your app hasn't become a daily habit.
For those who have cracked this how do you shift user mindset a tool I use when remember to something I open the second I log in"?
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Maybe the question is whether it should be daily at all. My app makes personalized songs, and nobody needs a song every day, so forcing a daily habit would just mean annoying pushes. What I did instead was tie it to the moments people already have. There's an occasions tab that imports birthdays and holidays from the calendar and reminds you a few days before, with a song idea for that person. Subscribers get credits refilled weekly, which gives a soft reason to come back. So the goal stopped being "open it every morning" and became "be the first thing you think of when a birthday is coming". For your tool it could be the same question: what real event in the user's week should trigger the open?