Are we designing the internet to be too demanding?
I've been thinking about how much modern internet design is built around getting us to do something.
Social platforms want us to keep scrolling. Productivity apps want us to maintain streaks. Games want us to keep progressing. Even many wellness apps turn relaxation into something we need to track and optimize.
As someone who builds digital products, I've started wondering whether we sometimes confuse engagement with a good user experience.
Is a product still successful if someone uses it for five minutes and leaves feeling better, rather than staying for an hour?
And does every digital experience really need a reason for people to come back tomorrow?
I'm exploring this idea while building a small personal project around quiet online spaces, but I'm more interested in the broader product question:
Should we be designing some digital products to ask less from people, rather than trying to maximize engagement?
I'd be interested to hear how other makers think about this, especially if you've intentionally designed a product that doesn't rely on constant engagement.
Replies
the streak thing is the clearest example of this for me. a streak measures whether you showed up, not whether the thing helped you that day - so it quietly rewards you for opening the app even on days you had nothing to actually do in it. i think the honest version of a "low ask" product is one where finishing fast counts as a win internally, not just externally, which is basically the opposite of every growth metric a team gets judged on