Anyone else break their own startup rules?

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When I started I had a few rules I really wanted to stick to. Keep things simple avoid shortcuts and don’t make decisions just for short-term numbers. A few years later some of those rules have definitely changed. Sometimes because the business needed it and sometimes because the easier option was just tempting. How do you know when you’re adapting versus losing your original direction?

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As a business owner we should have 3 set of rules
1. Those which dont change at all (like not compromising on some features of the product, come-what-may)
2. Those which change based on time or situation (like feature changes based on customer feedback)
3. Those which are prescribed by governing bodies (like due diligence to raise capital)

Ultimately we need to do what is good for the business. Dont get me wrong, when I say 'business' I don't mean money or profit but rather delivering value to the end-customer, being true to that always.