AI doesn't have a writing problem. It has a context problem.

Hey everyone,

I’ve been talking to a lot of SaaS and marketing teams lately, and there’s a massive recurring theme: everyone is using AI to write, but almost everyone complains that the output sounds generic and lacks personality.

When you give an LLM a prompt like "Write a blog about X," you're giving it a topic, but completely starving it of context. It misses the brand voice, the specific audience positioning, and the terminology that makes a company unique.

I'm curious how other founders and content leads are handling this friction right now. Are you manually pasting your brand guidelines into your prompts every single time? Have you built custom custom GPTs? How are you actually bridging the gap between generic AI text and real, brand-aligned content?

Would love to hear what workflows are actually working for you all right now.