Built an online store for gel polish & nail art supplies — would love feedback from this community

Hey everyone!

I've been working on paionco, an online store focused on gel polish and nail art supplies — built for both professional nail techs and people who do their nails at home. It started because I kept noticing how scattered and inconsistent the sourcing options were in this space, so I wanted to bring quality products together in one place.

A few things I'm currently thinking through as I grow this:

• How do other niche e-commerce founders here build trust with a specific audience early on?

• Any tips on standing out in a fairly saturated beauty/e-commerce space?

Would genuinely love feedback on the store itself, or to hear how others approached similar challenges when launching a product-focused store. Happy to share more about what I've learned so far too!