As a retail investor, I kept getting lost in fund prospectuses full of jargon — Sharpe Ratio, Max Drawdown, Alpha. These metrics are supposed to help, but the language creates a wall. I wanted to break it down for everyday investors.
Most fund education is either too academic or too vague. I wanted something that respects your intelligence while making complex concepts actually click.
Started with a glossary, but realized people need context, not just definitions. So I added real-world comparisons — like "Max Drawdown = how painful your worst day was." Now it feels less like a textbook and more like a smart friend explaining things over coffee.
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